Management Strategy and Decision Making Assignment

Management Strategy and Decision make - Assignment Examples main focus was made on the increase of returns to the shareholders, the achievement of the sound Group strategy could be partially evaluated based on the dividends payout. Thus, in 2013 the association informed well-nigh annual dividends increase up to 38 cents per share. This increase has comprised 2% comparing with the dividends for 2012 (Premier enthronization Limited yearly Report 2013). However, taking into consideration the fact that for 2009 it was declared that dividends were 75 cents per share, the companys performance could be challenged. On the other hand, this performance could demonstrate strong financial position of the company as the world(prenominal) financial crisis might have had more adverse effects on the shareholders value.In order to achieve its strategy of increase of returns to the shareholders, the company has identified six strategic focus areas, much(prenominal) as expansion and growth of the business through the internet up to 10% of sales reinvigoration of the five key brands organization-wide cost efficiency program two phase gross margin expansion pregnant growth of Peter Alexander and significant growth of Smiggle brands (Premier Investment Limited Annual Report 2013). By reviewing the companys performance results reported in 2013 it is possible to state the in that respect has been made a substantial progress towards achievement of the above listed strategies. For example, the company has reported that its e-commerce activity has grown significantly. To achieve this result, there were launched 1day delivery program (within Australia) and mobile sites for all brands of the company. In terms of the growth margin expansion strategy, the company has also achieved significant results as gross margin has been expanded by 117 basis points in 2013 (Premier Investment Limited Annual Report 2013). Growth of Peter Alexander brand was also significant in FY 2013, as the to tal sales have exceeded 17%. Taking into consideration that in 2009 this brand comprised 7, 7% of