Strategic Management of McDonalds Essay -- Business, Case Study, solu

difficulty IDENTIFICATIONThe main problem from McDonalds case, McDonalds Polishing the Golden Arches, is how to classify McDonalds strategy through Plan to Win into one of the five generic warring strategies. Before we solve this main problem, we should determine the chief economic and traffic characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by apply SWOT analysis. Finally, we classify McDonalds strategy into one of the five generic militant strategies. ANALYSISThe chief economic and business characteristics of the fast-food industryIn 2003 gross sales for the U.S. consumer food-service market totaled approximately $408 billion. For the get up segment, the top 30 sandwich chains had U.S. system wide sales of approximately $64 billion. emerging growth in the sandwich segment was expected to be whole around 2 percent annually for the foreseeable f uture. McDonalds and Burger King were the earliest and most aggressive hamburger chains to begin to expand internationally. The products of the divers(a) sandwich chains in U.S. were securely differentiated, continuously follow the trends that be changed all the time. The five forces analysis and the driving forces of the fast-food industryBy employ the Porters five forces model of competition, we identify rivalry among fast-food chains and buyers as the strong forces that make the competition in fast-food industry more and more tighten. In general, McDonald and its main competitors (Burger King Corporation, Wendys International, Inc., Hardees, and Jack in the Box) are active in making fresh moves to improve their market standing and bus... ...simultaneously by making the restaurants more efficient to increase the speed of service and emphasizing hospitality, accuracy, and cleanliness with brisk training and incentives programs worldwide. 2)Leadership marketingMcDonald shoul d maintain Im lovin it all the time and process it more than a marketing campaign in enounce to present a global brand message through advertising, packaging, and restaurant experiences. This stinker be used for shaping McDonalds employees attitude in serving the customers.3) establishmentMcDonald must make a lot of innovation in order to satisfy its customers and win the competition because successful innovation can sanction the market position of the innovating companies. For example, by featuring a variety of Value, Premium, and wholesome wit offerings, McDonald can deliver the right products at the right price for its customers.