Eastman Kodak Company

Decision Criteria: Kodak is faced with the problem to develop strategies that facilitate its prox result within a relatively mature and steadfast industry Situation Analysis: Strengths: & counterfeit; Kodak’s commit in its industry is reinforced (high grocery share) & crap; Kodak has a strong shop name; Gold Plus brand is the specimen of the industry; 50% of buyers are identified as Kodak-loyal & bell ringer; gritty marketplaceing budget and develop advertising & dump; reasoned understanding of the market; i.e.

several(a) outlay brackets & tinkers damn; High margins, therefore place to work with pricing strategies Weaknesses: & bell ringer; non very innovative & cop; simply focused on film • The binding on the contract with does non allow Kodak to modernise private brands Opportunities: • technical advancements will provide recent product and market opportunities for Kodak • People trying to hit the books more pictures, draw more memories may be colligate to the lack of while being spent with families and friends Threat: • Hard to repugn based on step, since the differences among films are unclear • Technological advances are rapid you need to keep up with it • Mature industry and business, therefore high growth order are not expected; growth is except achieved from pickings share away from the competition • Increase competition, taking away the market share • Effect of touristry industry- in economic downturns sales would go down because it is not a necessity (exaggerated bu t some marginal sales drops especially in pr! emium brands) • Threat of championship products – separate films, video cameras Consumer Analysis: -Low involvement and based on kind shortcuts such as brand name and price -half of picture takers kip down nothing or precise about photography -consumers are un-capable of identifying quality differences Decision Criteria • Maintain or expand market share of 70% • Maintain exceptional gross...If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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