Case Study Mcdonalds Essay Example for Free

Case Study Mcdonalds EssayIt operates over 35000 restaurants in more than than 100 countries on six continents. 5 It has an unparalleled global infrastructure and competencies in restaurant operations, documentary estate, retailing, marketing and franchising. McDonalds website says that it is a leader in the area of social responsibility and is committed to protect the environment for future generations. 7 Strong and wide communication channel in the market. (deng, 2009) 8 work areas for children. 9 Large target markets. 10 Recession resistant (Birchall, 2008) 11 In September 2003 booming backing up of current products was launched with MTVs advertising campaign featuring the new tag line, Im Lovinit. (Jennifer, 2004) WEAKNESSES 1 McDonalds has not achieved its growth expectations in past several years. Narrow Product lines. (deng, 2009) 3 McDonalds brand association as a junk pabulum. (deng, 2009) 4 Few option for goodly eating 5 High employee turnover rates. (macy, 2012 ) 6 McDonalds also have or so ejecthanded effects on environment. (ltd. , 2006) 7 McDonalds also faces many types of legal actions on many issues. OPPORTUNITIES 1 Product packing for McDonalds now features QR codes for customers to get nutritional information. Mcnamara, 2013) 2 Opportunity to enlarge market, the consumers who care near health issue. (deng, 2009) 3 Slightly changing market brand image of McDonalds. (deng, 2009) 4 In 2009, McDonalds launched its hefty Angus burger in all U. S. A locations. 5 Introduction of trans-fat-free cut fries in all restaurants in the U. S.A and Canada. 6 Introduction of McCafe. 7 Testing marketing fruits and vegetables as adroit meal at roughly outlets. 8 McDonalds franchises overseas became a favorite target of concourse and groups expressing antiglobalization sentiments. Entry into new and highly popular product categories. THREATS 1 Public attack about corpulency issue. (deng, 2009) 2 Changing taste of consumers. (deng, 2009) 3 Unab le to keep patrons as special regularize sandwiches offered by rivals Burger King and Wendys. 4 Promotional plans like McDonalds game found conspiracy with 51 commonwealth aerated in a part of scam fetching $24 million by stealing winning McDonalds tickets. 5 McDonalds showed a delayed effect than other restaurants operators in switching over to cypher trans-fat cooking oil colour. In 2001 McDonalds was sued for hurting religious sentiments by vegetarian groups for not revealing its flavors in french fries as it added beef extract to vegetable oil and showing it as veg in menu. 7 Consumers began filing law suits that eating at McDonalds had made them over weight. 8 Competition from burger kings and Wendys. (Thomadsen, 2007) marketplace SEGMENTATION TARGET MARKET BABY BOOMERS GENERATION X GENERATION Y GENERATION Z DEMOGRAPHICS 45-65+ 35-44 19-34 0-18GEOGRAPHICS URBAN URBAN URBAN URBAN PSYCOGRAPHICS More concerned with low cholesterol nourishment More concerned with low fat nu triment More concerned with physical fitness food products Generally eats taste oriented food products BEHAVIOURAL Mostly concerned with good fibre of food products Requires access with quick and fresh food service Generally catch-up food by themselves by reaching out Check out with friends and family ISSUE ANALYSIS In 2004,Morgan Spurlocks documentary drive Super-Size Me gave very criticism to McDonalds fast nutrition, in which he shows how he gains fat and smash his health by eating McDonalds. 2 In 1998 McDonalds detonateed Made for you System but it was not successful. There was a decrease in growth of bargains in stores. 3 In 1999 to begin with the implementation of made for you scheme ,McDonalds planned to provide about 190 million in financial assistance to its franchisees ,but the actual cost of implementing the system ran much higher than the corporation had estimated. In 2001, 51 people were charged conspiring to rig McDonalds game promotions over the course of sever al years, revealing that $24 million of winning McDonalds game tickets had been stolen as a part of scam.5 In 2004, McDonalds was sued for extracting a handsome amount beef added in to the vegetable oil used for cooking French fries. 6 Many people still complain that the food served by McDonalds is not gamey to eat. RECOMMENDATIONS PRODUCT - 1 McDonalds should provide hot food to eat because many customers complaint that their food is not so hot to eat otherwise it get out affect sales. McDonalds should bring some new healthier products for all ages because bad effect on health is one of the weaknesses of McDonalds and bringing some healthier food will help to overcome this image. 3 McDonalds should provide some free snacks because it will help it compete with its competitors and increase sales. 4 McDonalds should make their products in fat free oil because it will have good effect on health. 5 McDonalds should also provide some regional food because in this way some rural people will also start accepting its products. Launching of new fried and bone in treats in Chicago. equipment casualty- 1 The price of products should be affordable because if they will not be affordable to small income group then its sale will be affected and it will also give the opportunity to competitors to increase their sales. 2 The prices of products should be regularly checked so as to compete with competition because people will buy those products which they plunder get in low price. dumbfound- 1 McDonalds should open new franchises in small cities also . It will help them to cover its business and increase growth. McDonalds should increase the number of its franchises in all countries in order to expand its business. PROMOTION- 1 McDonalds should provide some cut on more products purchased because in this way people will buy more. Because some people will start purchasing more items if they can get discount. 2 McDonalds should provide home actors line service because som etimes some people cant go to store in order to purchase them. It will increase sales. 3 McDonalds should provide online sale because in this way people can place their orders online. McDonalds is working on new salads and wraps . (wong, 2013) 5 McDonald, s will judge the new fried and bone in treats in Chicago. (wong, 2013) 6 Success of mighty wings in Atlanta. (wong, 2013) BEST RECOMMENDATIONS PRODUCT- McDonalds should provide some healthier food for all ages because health obesity is the major problem with McDonalds . In this way they can get good image regarding health. PRICE- Prices of products should be regularly checked in order to compete with competition because people will cheapest product. PLACE-McDonalds should open new small franchises at small cities also because it will help him to expand its business and increase growth rates. PROMOTION- McDonalds should provide home delivery service because sometimes people cant go to store in order to purchase product. BIBLIOGRAPH Y Bibliography Birchall, J. (2008). McDonalds claims fast food sales fighting off slowdown. Financial times. deng, t. (2009, may). McDonalds new strategy on changing attitudes and communication. International ledger of marketing studies, 37-42. Jennifer, R. (2004). online branding the case of McDonalds. ritish food journal. ltd. , n. m. (2006). ICCR sponsered proxy resolutions on genetically modified organisms gain comprehension among shareholders at wendys McDonalds . financial wire. macy, a. (2012). financing a remodela case of McDonalds Franchisee. journal of case seek in business and economics. Mcnamara, B. (2013). McDonalds give the people what they want. Nutrition business journal. Thomadsen, r. (2007). product positiong and competionthe role of location in the fast food industry. Marketing science. wong, V. (2013). will McDonalds mighty wings fly? Business weak.