Harry Potter Essay

Harry Potter is a series of seven novels create verbally by the British author J. K. Rowling. The books is the chronicle adventures of awizard, Harry Potter, and his friends Ronald Weasley and Hermione Granger, all of whom are students at Hogwarts School. The main story concerns Harrys quest to flog the Dark wizard Lord Voldemort, whose aims are to become immortal, conquer the wizarding land and destroy all those who stand in his way, especially Harry Potter. Since the exhalation of the first novel Harry Potter and the Philosophers Stone on 30 June 1997 and the come through on July 2007, the books have consumeed immense popularity, commercial advantage worldwide As of June 2011, the book series has sold about 450 jillion copies, making it the best-selling book series in history, and has been translated into 67 languages. The last four books consecutively set records as the fastest-selling books in history. heading 1 To what extent was the Harry Potter series simply a prejud ice going away leader for the hypermarkets? Harry Potter simply a loss leader for the hypermarkets because its just a marketing strategy which was used to gain enormous market share of the Harry Potter books with the acceptance of millions dollars loss. Question 2 Should such price cutting be outlawed or set to protect smaller retailers? Price cutting should be regulated to not only protect smaller retailer but in any case prevent market from many consequences such as leading to loss profit and price war, cheapen a brand, etc when price cutting is not controlled. Question 3 Bookstores in Kuala Lumpur withdrew the book in protest. Was their reaction confirm? The action of bookstore in Kuala Lumpur withdrawing seventh Harry Potter in protest is justified because it protects their own benefit from being loss and claiming their protestation attitude toward the loss leader strategy of other giant retailer.