Uses and Gratification

USES AND GRATIFICATIONS OF ONLINE NEWSPAPERS: A PRELIMINARY STUDY khankhan Abstract. This paper reports previous findings of a quasi-experimental oeuvre seeking to explore the phenomenon of online newspapers from the standpoint of their audience. The submit is grounded in the audience-centered theoretical usance of media uses and gratifications. This paper first re purviews literature discussing challenges before long confronting printed newspapers, and claims about how travel newspapers online may help them face these challenges. primaeval tenets of uses and gratifications theory of media consumption are then summarized. Proceeding from a uses-and-gratifications theoretical framework, search questions and hypotheses pertaining to audience motivations for reading online newspapers are presented. Next, preliminary results from a pilot lea d exploring these research questions and hypotheses are presented. pilot study information was gathered via survey, interview, and behavioural measurements. Behavioral data consisted of participants viewing both traditional online papers (such as _USA Today_ on the sack up) and individualise online papers (such as the Crayon weave service), and simultaneously conducting think-aloud protocols. These activities were audio- and videotaped. Questionnaire and videotape data of 15 participants has been analyzed for indications of correlations among print, online, and personalise online newspaper uses and gratifications. These correlation analyses are presented here. Significant differences between how participants view traditional online versus personalized online newspapers are also presented. Implications of findings from the pilot study are discussed. Finally,! plans for the post-pilot online newspaper study are...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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