Music And Its Influence On Music Essay - 854 Words

Which do you prefer â€Å"cultivated† or â€Å"vernacular† that is the question? Music, the idea of using sounds for thoughts. Cultivated music can be defined in many different ways, although it is defines as being music that comes from another country, it is also defined as music that is consciously well put together. The word culture is almost visible. However, the term â€Å"cultivated† brings a deep contrast to that of â€Å"vernacular†. Vernacular can be defined as music of the present place. It will be safe to say that cultivated music carries over into Vernacular music. Cultivated can also be described as imported music or brought over music. For example, Beethoven Symphony No 9, which sounds like the telling of a story of conquest, has been performed in many places around the world. Vernacular music can be thought of as music that has been created and raised within a country. Whether you listen to rap music or not, some critics say the sound chang ed and is not the same. For instance, taking into consideration culture and history; the music of 2Pac Shakur was said to be, too politically charged, while also discussing social issues that haunted the black community. Although Beethoven Symphony No 9 is a cultivated piece, and the vernacular piece being from Pac; both music has the same militaristic approach in style. As said before, taking culture and history into consideration; there are comparisons as well as differences. Despite these two pieces of music that were given for example,Show MoreRelatedMusic Influences On The Music1508 Words   |  7 PagesIntroduction Nowadays listening to music is a widespread phenomenon all over the world. People tend to listen to it on a daily basis wherever they are: in a public transport, gym, shop and etc. As well as bringing the relaxation effect, music can help to concentrate better while studying or working or even bring an inspiration. Moreover, according to scientists, our brain tends to react on our favourite music in the same way as it would react on some delicious food or a psychoactive drugRead MoreMusic And Its Influence On Music1590 Words   |  7 PagesIntroduction: Music is a very telling form of expression. Whether it is the lyrics themselves, the tone in which they’re said or the rhythm of the music, there are many methods in which music expresses the artist’s opinion to his audience. The introduction of new methods of expression in music by tinkering with old methods are how new musical ideas are discovered. In the past, Miles Davis’ explorations into jazz fusion and modal jazz music pushed the envelope. Now, Kanye West’s explorationsRead MorePopular Music And Its Influence On Music1293 Words   |  6 PagesLastly, I would like to address how popular music controls us to favor popular music. Rather than allowing us to listen to different types of music, such as country music or punk music, popular music conforms us to only listen to the music that is only composed by well-known artists. Popular music restricts us from listening to other songs that are not popular, thus determining what popular music is. First off, what makes popular music popular? The reason to bring this question up is to remind allRead MoreThe Influence of Music1881 Words   |  8 PagesIntroduction to Music GEN1621 Major Writing Assignment The Influence of Music Almaty, 2011 Music gives a soul to the universe, wings to the mind, flight to the imagination, and life to everything. (Plato, 428-348 BC ) Music is inseparable part of our everyday life; we can face it in every corner of our town, on TV commercial, films, radio etc. Music can be understood everywhere, even if you cannot speak the language of other countries, but you move, dance, sing and enjoy the music while listeningRead MoreJazz Music And Its Influence On The Music3105 Words   |  13 Pages Jazz music as we know it today has evolved since the early twentieth century. Its’ evolution is due to the influence of many different players who have added their own styles, interpretations and techniques. Two masters of Jazz who have been a big influence on the music are cornet and trumpet player, Louis Armstrong, and piano player, band leader and arranger, Duke Ellington. Each came from different socio-economic and geographical backgrounds, but both became masters of their trade, reached worldwideRead MoreRap Music And Its Influence On Music903 Words   |  4 Pagesworld that is music there are many genres of music that fall under different categories. One of the more popular genres of music is Rap. Rap music evolved overtime and become more relevant as the years go on, accordingly the culture and other parts of rap changed as well. There a various differences between what rap music is now and what it had been in the past, and it all comes with the changes of the world. Some of the bigger changes in music is the culture that comes with the music, the lyricsRead MoreThe Influence of Classical Music on Modern Music1064 Words   |  4 PagesHow does the classical music influence the modern music? Classical music influence the modern music by styles`s creation, composing and rhythm ,also many artists use elements of classical music in their work, and some choose to quote or replicate it directly. For example,Walter Murphy’s disco hit â€Å"A Fifth of Beethoven† samples Beethoven’s Symphony No.5. The following picture shows The first 5 section is actually quoted from the Beethoven`s sample. It gained a great reaction. There is anotherRead MoreMusic Literacy And Its Influence On Music1208 Words   |  5 Pagesnatural talent are big factors in music performing, it is suggested that a major skill needed for a developing music performer is the ability to sight-read (Paul), which is an important factor in acquiring and expanding music literacy (Gromko). However, music literacy is a compositional ability that requires many different abilities (Gromko, Lehmann and Ericson). In relation to studies on English literacy acquisition techniques, little research has been conducted on music literacy. In what research hasRead MoreMusic s Influence On Music1420 Words   |  6 PagesMusic has changed the way people have looked at others, have acted, and how they see the world today. The beginning of music started when someone discovered that banning on something made a sound. Music became a hideout for people when they needed a place to send their mind. Musicians are the biggest part of the music and making it the way it is. Certain musicians changed the way people started to look at music in the 60s. The 60s were a time for standing up for what the country believed it, a timeRead MoreReligious Music And Its Influence On The Music Industry1388 Words   |  6 Pageslisten to secular music or be entertained by television shows? Music has always been a source of entertainment from the days of ole until today. Music is either spiritual or secular. Secular music c an be defined as music that does not have a biblical message; it instigates promiscuity, violence or any other possible harmful acts. Some say listening to secular music is harmless because it doesn’t influence your spirituality. The music you listen to should glorify God. Music in its original state

The Treatment Of Bone Cancer Essay - 1604 Words

I am writing this paper on the subject of bone cancer because I have had a couple instances of cancer in my family. My father died in his thirties from a rare form of lymphoma when I was eight years old and my maternal grandfather died from leukemia in his eighties when I was twenty-eight years old. The same grandfather had colon cancer in his mid-fifties. This resulted in surgery to remove most of his colon which lead to the use a colostomy bag for the remaining part of his life. I know that some forms of cancer are caused by a hereditary genetic mutation, and I have seen the devastating effects of cancer first hand. Therefore, in addition to regular medical examinations, I would like to be more informed about cancer in general. The scope of this paper will include: first a brief definition of what cancer is, followed by information about bone cancer, and conclude with a summary of this paper’s findings on bone cancer. Cancer, also known as a malignant tumor, is a disease in which some cells in the body multiply uncontrollably leading to a mass of abnormal cells (â€Å"What is Cancer†).This is the result of damage to the DNA (deoxyribonucleic acid) of a normal healthy cell which causes the natural biological function of the cell behavior to become altered (Mandal). Normal cell behavior is directed by the DNA which regulates the growth and death of the cell among other things (Mandal). When a normal cell’s DNA is damaged, the cell tries to repair the DNA and if it is unable toShow MoreRelatedSymptoms and Treatment of Bone Cancer792 Words   |  3 PagesOverview Cancer has hundreds of different types. One of these types is bone cancer. Like most other types of cancer, if bone cancer is not found and treated, it can kill you. Bone cancer is defined as when you get cancer in your bone’s cells. There are two different types of bone cancer. It can be primary or secondary. Primary bone cancer originates in your bones and has several subtypes. However, secondary bone cancer is when the cancer spreads from other parts of your body (such as your lungs)Read MoreSymptoms And Treatment Of Bone Cancer903 Words   |  4 PagesWhile there are different types of bone cancers, the symptoms for each are generally about the same with the severity varying with the size and location of the tumor (Upstate Medical University, 2014). The most common symptom is pain, which, in the case of cancers such as osteosarcoma, chondrosarcoma, and Ewing’s sarcoma, may occur in the arms, legs, and knees. The pain may start out as being infrequent and only occ ur at night or when the bone is in use. Over time, as the tumor grows, the painRead MoreBone Cancer1251 Words   |  6 PagesBone Cancer Bone cancer is a disease that occurs on or inside a bone. Usually, bone cancer involves a tumor filled with abnormal cells that will occasionally appear on the exterior of the bone. Similar to other types of cancer, bone cancer can be life threatening. Doctors are not completely sure what causes cancer, but they continue the search to find an answer. There are five different types of bone cancer that can affect people from ages 10-60 years old. Bone cancer can occur in any bone in theRead MoreCommon Types Of Primary Bone Cancer1737 Words   |  7 Pageses. Cancer can begin in any type of bone tissue. Bones are made up of osteoid (hard or compact), cartilaginous (tough, flexible), and fibrous (threadlike) tissue, as well as elements of bone marrow (soft, spongy tissue in the center of most bones). Common types of primary bone cancer include the following: Osteosarcoma, which arises from osteoid tissue in the bone. This tumor occurs most often in the knee and upper arm (1). Chondrosarcoma, which begins in cartilaginous tissue. Cartilage pads theRead MoreTaking a Look at Osteogenic Sarcoma730 Words   |  3 Pages This cancer is a bone cancer that attack the bones, especially large bones. This cancer is named osteogenic sarcoma(Osteosarcoma) for medical term (â€Å"Osteosarcoma†, n.d.). Osteosarcoma mostly affects people under 25 years old, and it can affect old people but it is really rare(â€Å"Osteosarcoma: An Introduction.†, 2012). When this cancer attacks, it grows bones, and any type of bone (â€Å"Bone cancer†,2013). This cancer is an ancient disease that we started to recognize in 1805. Most of the symptoms areRead MoreThe Bare Bones Of Cancer1082 Words   |  5 PagesThe Bare Bones of Cancer A silent killer of today is cancer; there are many different forms of cancer. For each different style of cancer, there are many unanswered questions about cancer, even if most of them are currently unknown to us. 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There are many different types of cancers, in which are not less dangerous then the other, if not caught on time. Although it is the year 2015 and there has been an extraordinary amount of medical advances in cancer treatment, there is still no cure. This leads to mysterious thoughts of cancer returning, to people all over the world. Cancer in the bones can play an enormous part in other body parts if not caught on time. Cancers such as breastRead MoreMedical Treatments For Patients With Advanced Prostate Cancer803 Words   |  4 Pagesyour cancer but can help slow down its growth and relie ve symptoms such as pain. Who can have palliative radiotherapy? Palliative radiotherapy is one of the treatments used to slow down the growth of cancer and control symptoms in men with advanced prostate cancer. Advanced prostate cancer is not curable but treatment can keep it under control for months or years. Having advanced prostate cancer means that the cancer has spread from the prostate, to other parts of the body. Prostate cancer can spreadRead MoreFacts, Types, and Effects of Leukemia Essay1243 Words   |  5 PagesCancer is defined as the unregulated growth of abnormal, mutated cells in the body. Yet perhaps the more routine understanding of the disease is its seriousness regarding an individual’s health. Cancer comes in numerous differing forms that collectively hold cancer as the second leading cause of death in the United States according to the Centers of Disease Control and Prevention. An array of cancers can affect any organ system in any person no matter the gender, age, or race. One chronic form

Scope of Sustainable Business Marketing Click Now to Get Solution

Questoin: Discuss the scope of sustainability, comparative advantage and ethical and social responsibilities? Answer: Introduction about Sustainability Businesses are required to market their products and services with a view to create awareness within their target customers for the products and services as offered by them. But in relation to such marketing of products and services, an important concept that has emerged significantly is the sustainability concept. Sustainability in the marketing is defined as a process which involves the promotion of products and services in a manner that has favourable impact on the society and environment at large. Sustainability by itself is defined as a concept that suggests the conservation or utilisation of resources in a manner that has positive level of impact on the environment. The resources are utilised in a manner that accounts for their preservation for the future generation of people. It is therefore responsible way of undertaking business activities aimed at satisfying the needs and expectations of large number of stakeholders of the organisation (Sahay, 2006). In addition to this, th e sustainability practice needs to be incorporated in respect to the marketing practice so that the best possible value can be provided to customers. The customers have the right to get accessibility to best possible information and this requires practising sustainability in the process. This report is focused towards analysing the scope of sustainability with emphasis on the potential of sustainable marketing in particular. The analysis also focuses on the themes and principles of sustainable marketing including the risks and challenges of sustainable marketing. An analysis of the comparative advantage from sustainability marketing is also carried out, and the framework for sustainability marketing. The importance of sustainably pricing the products and services will also be assessed in this report. Finally, the role of ethical and social responsibilities in relation to sustainable marketing and the implication of social media would be discussed. Scope of Sustainability In respect to the scope of sustainability is concerned, an analysis indicates that sustainability has huge potential of scope in respect to all the fields. This is mainly because sustainability forces on responsible development of activities and this particular factor enhances its scope for acceptability with large stakeholders. Sustainability in marketing also has huge scope because the adaptation of sustainable business practices in marketing would lead to positive and favourable attitude of customers towards such business. The scope of sustainability especially in respect to marketing is available because there has been increasing number of fraudulent practices undertaken by marketers such as deceptive marketing with a view to target their customers efficiently. An analysis of the history of sustainability indicates that this concept was identified for the first time in a German forestry manual in 1700s. However, the concept has witnessed significant amount of development since th en which resulted into the higher level of practice of this concept by modern day businesses (The complex history of sustainability timeline, 2009). The scope of sustainability in respect to the field of marketing is significantly higher. This is evident from the fact that companies are marketing their products and services in the 21st century by reflecting the negative features associated with it. This indicates that there has been positive level of approach being undertaken by companies in the 21st century because they have realised the importance of marketing in a sustainable way. The importance of disclosing true and complete information about the products and services is essential and this attitude and approach towards sustainable marketing shows that the focus has been clear that companies are aimed to remain sustainable. Thus, there has been significant level of scope available in respect to sustainable marketing. Potential of Sustainable Marketing This section of analysis is now aimed at evaluating the potential of sustainable marketing and there would be the consideration of relevant examples in analysing such potential. As sustainability is concerned with the responsible usage of resources, it is essential for businesses that they should focus on adapting responsible practices that are environmental friendly and results into the positive support of the welfare and development of community at large. Marketing in a sustainable way implies the undertaking of promotions of companys products in a manner that is safe and aimed at educating the true aspects or values that the product delivers. Sustainable marketing is therefore the efforts placed by markers in marketing their products and services offerings with a view to educate the actual benefits of the products, and encouraging sustainable consumption of the same (Visser, Matten, Pohl and Tolhurst, 2010). In respect to the future of such sustainability marketing concept, it can be regarded as highly positive because of its higher level of relevance within modern day organisations. There has been increasing number of organisations that have started considering the applicability of this concept in performing their business practices and processes. Marketing in a sustainable way is considered by businesses by way of even promoting their negative aspects of business performance. This has been a strategic move by businesses whereby they showcase their positive as well as negative aspects with a view to educate their customers for the same. The marketing is done for negative performances as well so that its stakeholders can be educated with respect to the companys overall performance. This shows a positive future for the adaptation of sustainable practices by businesses in future, as their current marketing performances shows that they do not hesitate in showing their negative performance a reas (Idowu and Filhom, 2008). An analysis of businesses indicates that there is large number of businesses across the world that has already adopted this concept of sustainability in marketing their business practices. They have identified the importance of sustainability which has encouraged them in practising this concept to a higher level. As for example, there are businesses that have focused towards developing products that contributes towards sustainability brand image to their overall performance. Examples of such products include eco-friendly cars, passive houses, fair trade products, products supported on solar power and many more. The products itself are sustainable and their marketing is also considered in a sustainable way. The resulting impact is therefore the increasing acceptability within customers for such sustainable products and services and this is an indicator of their positive level of performance in future. A product by Toyota known as Toyota Prius is the most efficient example of marketing in a sustainable manner (Ottman, 2011). Procter and Gamble (PG) is also an important multinational company that has considered the adaptation of this approach to sustainable marketing. The company has adopted this approach by way of integrating the concept of sustainability across different faces of its product life cycle chain. In addition to this, practices such as packaging of products and services, supply chain management, and also the RD practices as undertaken by the company are aimed at improving its sustainability performance, and they are aimed at creating an image that could lead to its favourable recognition as the green company. The products as developed by PG are marketed as environmental friendly and they have minimal or no impact on the environment. The emphasis is completely placed on sustainable marketing by the company (Marketing Principles for Sustainable Businesses, 2010). Themes and Principles of Sustainable Marketing The important themes and principles of sustainability marketing are analysed in this particular section of analysis. The importance would also be given in analysing the surprising, inspirational and challenges factor associated with such concept of sustainable marketing in particular. The key theme in the entire concept of sustainability marketing as analysed is that the concept focuses highly on the performance of ecosystems. It emphasises on taking activities efficiently so that entire stakeholders of the organisation gets benefitted out of it. The marketing processes of businesses can be regarded as sustainable if the focus has been on educating customers fairly about the products of the company without the intention of deceiving them. Apart from this, the principle of sustainable marketing suggests that it is focused more on the green factor, as the businesses focuses on achieving green environmental performance. The inclusion of green practices not only allows the organisation i n becoming sustainable, but it also allows them in remaining accountable to the community and society in which they operate. Apart from this, adaptation of green and sustainable practices also results into charging of fair prices by organisations from their customers. Overall, sustainability principles suggest that they are concerned with the development and welfare of society, community, environment and customers. An analysis of the important factors related to sustainability marketing is performed as follows (Chhabra, 2010). Surprising Aspects of Sustainability Marketing: The surprising aspect in relation to the application of concept of sustainable marketing implies that it is mainly the disclosure of negative performances that companies have to perform. Although there is a requirement for disclosing the negative aspect associated with companys performance, yet this practice ensures the positive attainment of organisational goals and allows the opportunity of attaining competitive advantage in particular. The surprising aspect from this concept is that it requires disclosure of practices such as green house gas emissions performed by the organisation, the vulnerabilities to their employees in performing their roles and responsibilities, and also the areas of negative performance. The importance of making disclosure of such of negative aspects is crucial in achieving sustainable marketing. As for example, tobacco selling companies clearly promotes that tobacco consumption is injurious to health, and this has been the most surprising aspect related to this concept of sustainability marketing (Brockett and Rezaee, 2012). Inspirational Aspect of Sustainability Marketing: This concept of sustainable marketing is also inspirational from a number of perspectives. As for instance, the most inspirational aspect associated with this concept is that the companies that have adverse impact on the performance of environment are also considering the application of this particular concept in their business practices. As for example, oil and gas companies have adverse impact on the performance of environment because the performance of their business activities and processes has direct impact on the environment in terms of emission of hazardous gases. However, the most inspirational aspect associated with such practice is that these oil and gas companies also discloses their negative performance of emitting hazardous gases as a part of their sustainability marketing initiative (Dato-on, 2014). Challenging Aspect of Sustainability Marketing: In terms of challenging aspect of sustainability marketing, the most challenging is to make every organisation in adapting this practice. Although there has been higher level of acceptance within businesses regarding this concept, yet it has been analysed that the concept of sustainability marketing requires the disclosure of performance activities that have direct impact on environment. Thus persuading businesses to adapt this approach of marketing has been a major challenging factor. These aspects are crucial and a detailed consideration would allow businesses in achieving competitiveness in respect to their performance (Blewitt, 2012). Risk and Challenges of Sustainable Marketing In considering this practice of sustainability marketing, there are certain major risks and challenges that are also evident. As for instance, the major risk of sustainability marketing is that its inefficient consideration would result into the negative image to the organisation. The disclosure of negative performance areas to a higher level would also risk the performance of the organisation, and this could therefore impact the overall sustainability of the organisation in long run. Thirdly, the challenging aspect with sustainability marketing concept is that it requires huge costs to be incurred by the company in achieving sustainable performance so that it can be disclosed in their sustainability report. Thus, it becomes difficult for the smaller firms to achieve sustainability performance (Doppelt, 2003). Comparative Advantage Comparative advantage is the advantage achieved by a firm over others. The consideration of this sustainability practice is likely to allow the organisation in achieving comparative advantage over others, and the most likely reason supporting this fact is that there has been higher preference within customers for the companys products that ensures the performance of sustainable processes in their business practices (Dunphy, 2000). Framework of Sustainable Marketing Based on the analysis of the concept of sustainability marketing, a framework has been considered appropriate and a study as conduced by Crittenden, Ferrell and Pinney (2010) indicated an important framework as follows: The above framework of the sustainability marketing is a market oriented model in achieving sustainability. Ethical and Social Responsibilities Ethical values are highly important to an organisation because they determined the morality in respect to the organisations approaches in performing activities. Ethical and social responsibilities of an organisation in relation to marketing of their products are that they should clearly provide the message about their products to their final consumers without deceiving the audience. They should introduce all the information with respect to their products and services to their consumers so that final decisions can be undertaken by them in an efficient manner. Sustainability marketing also emphasises businesses to act in a responsible manner not only towards their customers but it also emphasises ethics towards the society at large. It is therefore the ethical and social responsibility of an organisation to act in the interest of the public and sustainable marketing in an important way in achieving this (Gonzalez-Perez and Leonard, L. 2013). Improvement Methods in Supply Chain and Sustainable Pricing of Products Supply chain is another important consideration that needs be made in performing the sustainable marketing of products and services. It is highly essential that supply chain should be sustainable enough so that the real value of sustainable marketing can be achieved. In addition to this, sustainable pricing is also an important factor that must be considered in marketing the products and services into a sustainable manner. The prices should be reasonable for the products and services so that they accounts for offering value to the final consumers and thereby maintains a sustainable image of the entire organisation. In respect to the existence of relationship between supply chain and sustainable marketing, it can be analysed that there exists positive relationship. This is mainly because the parties involved in the supply chain are crucial in achieving operational efficiency. Sustainable marketing is all about providing true and fair view of the performance of an organisation and also its products and services. In this relation, it is essential that the supply chain partners should also adapt a sustainable approach so that the overall image of the products as offered by the company can be improved. The resulting impact would be better possibility of marketing it in a sustainable manner. Apart from the above, supply chain and sustainable pricing of product also involves positive level of relationship. As for instance, the efficiency in the supply chain allows effectiveness, and the benefit of which can be utilised by companies in improving their offerings to customers. Such efficiency would enhance organisations processes and they in turn would enable them to market in a sustainable manner. The attainment of cost efficiency in the process and positive level of contribution by all the members in the supply chain would reduce the potential that the company would charge higher prices for its offerings. The reasonable pricing for its products also allows them in meeting out their customer needs positively through encouraging sustainable marketing practice. Social Media Technology has a crucial role to play in every major domains and in respect to sustainability marketing, the implication of this technological factor is crucial. The marketing functions can be positively carried out by way of making use of technology. Technological application can be possible in marketing by way of digital media as this digital medial allows for reaching wide range of target audiences effectively. The significance of digital media is therefore higher in performing the marketing process. This digital media is available in the form of social media such as the use of Facebook, Twitter etc and these could be utilised in promoting the use of sustainability in the marketing practices by businesses. As the digital media allows for easy accessibility to wide audience, the promotion of sustainable marketing could be performed efficiently across target audiences (Hawkes, 2001). Conclusion In this report, a critical assessment has been carried out in respect to the concept of sustainability marketing and its principles and themes associated with it. The performance of analysis revealed findings that sustainability marketing is a process of marketing organisations activities with a view to ensure fair education of customers regarding the products and services that are offered by the company. The analysis indicated about different important themes of sustainability marketing, and also highlighted about the inspirational and challenging aspects associated with such concept. On the basis of analysis as carried out, it is also evaluated that there are risks and challenges associated with the concept of sustainable marketing, and the possibility of attaining comparative advantage is higher. Finally, the role of social media has been identified as significant in promoting sustainable marketing practices within businesses. References Brockett, A. and Rezaee, Z. (2012), Corporate Sustainability: Integrating Performance and Reporting, John Wiley Sons. Blewitt, J. (2012), Understanding Sustainable Development, Routledge. Crittenden, V.L., Crittenden, W.F., Ferrell, L. and Pinney, C.C. (2011), Market-oriented sustainability: a conceptual framework and propositions, International Journal of Academic Marketing Science, Vol. 39, pp. 71-85. Chhabra, D. (2010), Sustainable Marketing of Cultural and Heritage Tourism, Routledge. Doppelt, B. (2003). Leading Change Towards Sustainability: A Change Management Guide. Greenleaf Publishing. Pp. 169. Dunphy, D. C. (2000). Sustainability: The Corporate Challenge of the 21st Century. Allen Unwin. Pp. 19. Dato-on, M.C. (2014), The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference, Springer. Gonzalez-Perez, M. and Leonard, L. (2013), International Business, Sustainability and Corporate Social Responsibility, Emerald Group Publishing. Hawkes, J. (2001). The fourth pillar of sustainability: culture's essential role in public planning. Common Ground. Pp. 25. Idowu, S.O. and Filhom, W.L. (2008), Global Practices of Corporate Social Responsibility, Springer. Marketing Principles for Sustainable Businesses, (2010) [Online]. Available at: https://www.sus-bus.com/green-marketing-in-sustainable-business/ [Accessed: 20 March 2015]. Ottman, J. (2011). Toyotas Prius: Different Strokes for Different Folks [Online]. Available at: https://www.greenmarketing.com/blog/comments/toyotas-prius-different-strokes-for-different-folks/ [Accessed: 20 March 2015]. Sahay, B.S. (2006), Green Business, Allied Publishers. The complex history of sustainability timeline, (2009) [Online]. Available at: https://sustainabilityreloaded.wordpress.com/2009/02/18/the-complex-history-of-sustainability-timeline/ [Accessed: 20 March 2015]. Visser, W., Matten, D., Pohl, M. and Tolhurst, N. (2010), The A to Z of Corporate Social Responsibility, 2nd ed., John Wiley Sons.

Marketing Management Hmv free essay sample

Aimed Saber Music Submission Deadline 19th December 2012 Introduction HEM which stands for HIS Masters Voice Is a British entertainment company which mainly known as a recording label. Currently the company has operations In 4 countries united Kingdom, Ireland, Hong Kong, Singapore; and they have 273 stores in all over these 4 countries. The company is also a public limited company listed on the London Stock Exchange.In the early day the company used to only sell albums ND sign artists the now the company had to change themselves in order to compete with the fast moving world. So, now the company has an e-tailing site where they and sort of entertainment goods starting from smart phones, pod, pad, speakers headphones, games, DVD movies, Blur-ray and everything. The site also allows their customers to buy music online and download games. The company also provides tickets to the customers for shows all over the United Kingdom, so the HEM customers are easily getting what they want on the companys website. We will write a custom essay sample on Marketing Management Hmv or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Recently they launched under their The Studs section where they sell clothing and accessories. They also sell books and poster. So the company sells various kinds of product under one name. Background The first HEM store was opened in Oxford Street in 1921. In their logo the dogs name is Nipper is listening to His Masters voice over the gramophone. In 1966 the small HEM store started expansion as it was getting popular, and after ten year with thirty five HEM stores it was the largest music retailer in the united Kingdom.The company had operations in Australia, United States of America, Japan and India. Some of them were closed and others were bought by other music company. Due to huge implosion the company could not survive In these countries. This 90 year old companys motto Is to bring the artist and the customers closer. SOOT analysis is a marketing research method which helps an organization to evaluate its Strength, Weakness, Opportunity and Threat. A SOOT analysis can be carried out for a product, place or person. It also involves identifying the objective of business or a project.It identifies the external and internal factors of a business Inch can be favorable or unfavorable to attain the objectives. * Strength -A companys specialty which will give them competitive advantage. Meanness A company decline sector which cost the company to have a disadvantage in the competition. * Opportunity External chance to improve the * Threats External elements in the environment which can cause company. Damage to the company. HEM Strength: * Extensive market presence: The first HEM store was opened in 1921 at 363 Oxford Street, London.Since then till now HEM has gone on to open 200 stores all over I-J and approximately 20 live entertainment venues and festival. (http:// NNW. Humorous. Com/about-us/facts-and-figures. Asps) This activity enables them to eve a major marketing advantage. They have one step solution for music lovers; all of their stores are located in prime shopping district which means more human traffic. They provide physical outlet for giving preview on upcoming Cads and movies. * Established entertainment brand: Since HEM was one of the first label company, they are very well established in the music industry.Famous artiste/bands like rolling stones, Battles have recorded labels with HEM and all this bands are at top level in the music industry. Because of this they can allow consumers to get badge autographed by celebrities. Meanness: Lack k marketing: If there is no brand awareness then consumer will not be encouraged to consume Hams product. * Locations: they have a very limited location because the only focuses on prime shopping areas. Opportunity . * Key developments: They mainly need to focus on movies and music, as it is their main sector.More growth in books and gaming sector. Due to stiff completion in the advertising allows consumers to take note of the brand name. They should open more physical outlet around I-J, currently they only focus on the prime shopping district, but this is causing them to lose market in other areas. Growth in Auks Ameliorating: In 21st century people are more comfortable consuming goods in online. Every few people now a day actually go to the store and buy goods, other competitors of HEM are following e-commerce and they are way ahead of HEM in online retailing.To get their market back they need to get into Auks online retailing thoroughly. Threats: * Rising man power costs Hams lack of technological innovation is causing them to keep more employers for service where as these type of services can be done easily with technology in a very cheap cost too. HEM is losing half of their income by eying employers * Highly competitive markets- companys like Sony music and Virgin music are taking over Hams market very easily, they are giving offers to the artist which HEM cant because they dont enough financial support.Segmentation, Targeting, Positioning (STEP) iris strategy is for the organization to help them to present or bring their product or services to the customers in a much sophisticated manner. Segmentation: Segmentations objective is to break the market into components, regroup into market segments and finally select which segment is to target. Targeting: Organization or rim targets a certain kind of group of people, or which kind of customers uses their product or service more often. Targeting helps to reach those customers mind by giving them what they need specifically.Positioning: Position is the primary component of the STEP strategy, or the theory of the positioning can be based on the science of perceptual strategy. This system concern how the product or services will be presented to the customers, how they should advertise or promote their product, so that the customer wont buy from their competitors. As for HEM, they have managed to carefully design their segmentation. Now they have 328 stores worldwide and an e-tailing site, which means their products are easily accessible.The HEM should target a specific market of the young generation such like as age group of 15-25 years old. This group of people is the most frequent buyers of the HEM services. Well, basically HEM is a record label company so they should prioritize on music other than their other services. So, they should open up a new website only for their music lovers, for example hummuss. Co. UK this will help them to sort out the music customers and the customers for their other products, so he customers buying music can easily see whats new and which one the blockbuster.Promoting their service, HEM should try more to advertise or promote their music package via backbone, as now everyone uses backbone. They should keep loyalty this is how they can keep the customers away from the competitors, for example, if HEM gives away offer like if a customer is a member, for every transaction they will earn points, and at the end the month for the points they have stored, they can download music for free. As no one else is offering this kind of offers, the customers will eventually come to HEM music to buy their music.But for this kind of promotion, effective positioning is needed to be done. People will not know about the offer if the word is not put inside their mind. So, HEM needs to advertise via radio, television, billboards. In this case HEM can put stands or Boss on every corner of the busiest streets in the United Kingdom and promote and explain their offer to the people. For successful marketing STEP strategy, this music company needs a separate Infinite for music, as selling everything under one roof is very congested and people Nail get confused.